{"id":472,"date":"2024-09-17T12:30:18","date_gmt":"2024-09-17T12:30:18","guid":{"rendered":"https:\/\/optsearchsolutions.com\/home\/contact-copy\/"},"modified":"2026-08-15T09:08:30","modified_gmt":"2026-08-15T09:08:30","slug":"digital-marketing-paid-search","status":"publish","type":"page","link":"https:\/\/optsearchsolutions.com\/home\/digital-marketing-paid-search\/","title":{"rendered":"Digital Marketing &amp; Paid Search"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-472\" data-postid=\"472\" class=\"themify_builder_content themify_builder_content-472 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_yq00428 tb_first tf_w\">\n            <span  class=\"builder_row_cover tf_abs\" data-lazy=\"1\"><\/span>            <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_k8kd428 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_m0bl428   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <div style=\"max-width:850px;margin:0 auto;text-align:center;\"><div style=\"font-size:15px;font-weight:700;letter-spacing:1.6px;text-transform:uppercase;color:#2f80ed;margin-bottom:10px;\">Performance Marketing<\/div><h1 style=\"font-size:48px;line-height:1.15;color:#ffffff;margin:0;font-weight:700;\">Digital Marketing &amp; Paid Search<\/h1><\/div>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_ijtk136 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_7pvi136 first\">\n                    <!-- module plain text -->\n<div  class=\"module module-plain-text tb_4nmq136 \" data-lazy=\"1\">\n        <div class=\"tb_text_wrap\">\n    <div style=\"max-width:1100px;margin:0 auto;font-family:Arial,sans-serif;color:#536273;line-height:1.7;\">\n\n<div style=\"max-width:820px;margin:0 auto 45px;text-align:center;\">\n<div style=\"font-size:15px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:#2f80ed;margin-bottom:10px;\">Paid Search Management<\/div>\n<h2 style=\"font-size:38px;line-height:1.2;color:#0b1f33;margin:0 0 18px;font-weight:700;\">Google Ads &amp; Microsoft Advertising<\/h2>\n<p style=\"font-size:17px;margin:0;\">Reach potential customers when they are actively searching for your products or services. OptSearch plans, manages and optimises paid search campaigns with a focus on relevant traffic, enquiries, conversions and return on investment.<\/p>\n<\/div>\n\n<div style=\"background:#ffffff;border:1px solid #dde5ec;padding:32px;margin-bottom:45px;\">\n<div style=\"font-size:14px;font-weight:700;letter-spacing:1.3px;text-transform:uppercase;color:#2f80ed;margin-bottom:8px;\">Simple &amp; Flexible Pricing<\/div>\n<h3 style=\"font-size:28px;color:#0b1f33;margin:0 0 8px;\">PPC Management Pricing<\/h3>\n<p style=\"font-size:15px;color:#6a7683;margin:0 0 24px;\">Straightforward starting prices with the final fee based on campaign size, platforms and requirements.<\/p>\n\n<div style=\"overflow-x:auto;\">\n<table style=\"width:100%;border-collapse:collapse;margin:0;min-width:620px;\">\n<thead>\n<tr style=\"background:#071a2d;color:#ffffff;\">\n<th style=\"padding:15px;text-align:left;border:1px solid #25384a;\">Service<\/th>\n<th style=\"padding:15px;text-align:left;border:1px solid #25384a;\">Starting Price<\/th>\n<th style=\"padding:15px;text-align:left;border:1px solid #25384a;\">What It Covers<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#ffffff;\">\n<td style=\"padding:15px;border:1px solid #dde5ec;\"><strong>PPC Campaign Setup<\/strong><\/td>\n<td style=\"padding:15px;border:1px solid #dde5ec;\"><strong>From \u00a3350<\/strong><\/td>\n<td style=\"padding:15px;border:1px solid #dde5ec;\">Campaign structure, targeting, keywords, ads and tracking setup.<\/td>\n<\/tr>\n<tr style=\"background:#f6f8fa;\">\n<td style=\"padding:15px;border:1px solid #dde5ec;\"><strong>PPC Management<\/strong><\/td>\n<td style=\"padding:15px;border:1px solid #dde5ec;\"><strong>From \u00a3350\/month<\/strong><\/td>\n<td style=\"padding:15px;border:1px solid #dde5ec;\">Ongoing monitoring, optimisation, reporting and recommendations.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n<p style=\"font-size:13px;color:#7a8793;margin:15px 0 0;\">Final pricing depends on campaign size, number of platforms, advertising budget, complexity and reporting requirements. Advertising spend is paid separately to the advertising platform.<\/p>\n<\/div>\n\n<div style=\"display:grid;grid-template-columns:1fr 1fr;gap:35px;margin-bottom:45px;\">\n\n<div style=\"background:#f5f7fa;padding:32px;\">\n<div style=\"font-size:14px;font-weight:700;letter-spacing:1.3px;text-transform:uppercase;color:#2f80ed;margin-bottom:8px;\">What&#8217;s Included<\/div>\n<h3 style=\"font-size:27px;color:#0b1f33;margin:0 0 20px;\">PPC Campaign Management<\/h3>\n<ul style=\"margin:0;padding-left:20px;font-size:16px;line-height:1.9;\">\n<li>Campaign planning and account structure<\/li>\n<li>Keyword research and targeting<\/li>\n<li>Ad copy creation and testing<\/li>\n<li>Campaign setup and management<\/li>\n<li>Bid and budget optimisation<\/li>\n<li>Conversion tracking review<\/li>\n<li>Google Analytics 4 integration<\/li>\n<li>Google Search Console integration where relevant<\/li>\n<li>Ongoing campaign optimisation<\/li>\n<li>Monthly performance reporting and insights<\/li>\n<\/ul>\n<\/div>\n\n<div style=\"background:#071a2d;padding:32px;color:#ffffff;\">\n<div style=\"font-size:14px;font-weight:700;letter-spacing:1.3px;text-transform:uppercase;color:#2f80ed;margin-bottom:8px;\">Flexible Support<\/div>\n<h3 style=\"font-size:27px;color:#ffffff;margin:0 0 20px;\">More Than Paid Search<\/h3>\n<p style=\"font-size:16px;color:#cbd5df;margin:0 0 18px;\">Paid advertising often performs best alongside a strong website, accurate conversion tracking and good organic visibility.<\/p>\n<p style=\"font-size:16px;color:#cbd5df;margin:0 0 18px;\">OptSearch can also support SEO, website improvements, analytics, paid social and wider digital strategy where required.<\/p>\n<p style=\"font-size:16px;color:#ffffff;margin:0;\"><strong>Need help deciding where to focus?<\/strong><br><span style=\"color:#cbd5df;\">We&#8217;ll review your objectives and recommend a practical starting point.<\/span><\/p>\n<\/div>\n\n<\/div>\n\n<div style=\"margin-bottom:45px;\">\n<div style=\"font-size:14px;font-weight:700;letter-spacing:1.3px;text-transform:uppercase;color:#2f80ed;margin-bottom:8px;\">Search Visibility<\/div>\n<h3 style=\"font-size:29px;color:#0b1f33;margin:0 0 14px;\">SEO &amp; SEM<\/h3>\n<p style=\"font-size:16px;margin:0 0 22px;\">Combine paid and organic search activity to improve visibility across search engines and reach customers throughout different stages of their buying journey.<\/p>\n\n<div style=\"display:flex;flex-wrap:wrap;gap:15px;\">\n<div style=\"flex:1;min-width:260px;border-left:3px solid #2f80ed;padding:18px 20px;background:#f5f7fa;\">\n<strong style=\"font-size:18px;color:#0b1f33;\">SEO Services<\/strong><br>\n<span style=\"font-size:20px;font-weight:700;color:#2f80ed;\">From \u00a3500<\/span><br>\n<span style=\"font-size:14px;color:#667482;\">Scope and pricing tailored to your website and objectives.<\/span>\n<\/div>\n<div style=\"flex:1;min-width:260px;border-left:3px solid #2f80ed;padding:18px 20px;background:#f5f7fa;\">\n<strong style=\"font-size:18px;color:#0b1f33;\">SEM &amp; PPC<\/strong><br>\n<span style=\"font-size:20px;font-weight:700;color:#2f80ed;\">From \u00a3350\/month<\/span><br>\n<span style=\"font-size:14px;color:#667482;\">Plus campaign setup from \u00a3350.<\/span>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"margin-bottom:45px;\">\n<div style=\"font-size:14px;font-weight:700;letter-spacing:1.3px;text-transform:uppercase;color:#2f80ed;margin-bottom:8px;\">Paid Social<\/div>\n<h3 style=\"font-size:29px;color:#0b1f33;margin:0 0 14px;\">Social Media Advertising<\/h3>\n<p style=\"font-size:16px;margin:0 0 18px;\">Reach relevant audiences through platforms such as Facebook, Instagram and LinkedIn. Campaigns can support brand awareness, website traffic, enquiries and lead generation.<\/p>\n<div style=\"border-left:3px solid #2f80ed;padding:16px 20px;background:#f5f7fa;\">\n<strong style=\"color:#0b1f33;\">Paid Social Campaigns<\/strong><br>\n<span style=\"font-size:19px;font-weight:700;color:#2f80ed;\">Custom Quote<\/span><br>\n<span style=\"font-size:14px;color:#667482;\">Pricing based on platforms, campaign objectives, budget and level of management required.<\/span>\n<\/div>\n<\/div>\n\n<div style=\"background:#071a2d;padding:38px;text-align:center;\">\n<h3 style=\"font-size:28px;color:#ffffff;margin:0 0 10px;\">Want to improve your digital advertising?<\/h3>\n<p style=\"font-size:16px;color:#cbd5df;margin:0 0 24px;\">Tell us about your objectives, current activity and budget and we&#8217;ll recommend a practical approach.<\/p>\n<a href=\"https:\/\/optsearchsolutions.com\/home\/contact\/\" style=\"display:inline-block;background:#2f80ed;color:#ffffff;text-decoration:none;font-size:15px;font-weight:700;padding:14px 25px;\">Get a Free Consultation<\/a>\n<\/div>\n\n<\/div>    <\/div>\n<\/div>\n<!-- \/module plain text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_e3jw706 tf_w\">\n            <span  class=\"builder_row_cover tf_abs\" data-lazy=\"1\"><\/span>            <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_hfk0706 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_iiae706   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <div style=\"max-width:760px;margin:0 auto;text-align:center;\"><div style=\"font-size:15px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:#2f80ed;margin-bottom:10px;\">Let&#8217;s Talk<\/div><h2 style=\"font-size:40px;line-height:1.2;color:#ffffff;margin:0 0 16px;font-weight:700;\">Ready to improve your digital marketing?<\/h2><p style=\"font-size:17px;line-height:1.7;color:#d7e0e8;margin:0;\">Tell us about your goals, current activity and budget and we&#8217;ll recommend a practical approach to help improve performance.<\/p><\/div>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module buttons -->\n<div  class=\"module module-buttons tb_96tc706 buttons-horizontal solid  large squared\" data-lazy=\"1\">\n        <div class=\"module-buttons-item tf_in_flx\">\n                        <a href=\"https:\/\/optsearchsolutions.com\/home\/contact\/\" class=\"ui builder_button tf_in_flx blue\" >\n                                                Get a Free Consultation                                        <\/a>\n                <\/div>\n            <\/div>\n<!-- \/module buttons -->\n        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Performance MarketingDigital Marketing &amp; Paid Search<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-472","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"Performance Marketing<h1 style=\"font-size:48px;line-height:1.15;color:#ffffff;margin:0;font-weight:700;\">Digital Marketing &amp; Paid Search<\/h1>\nPaid Search Management <h2 style=\"font-size:38px;line-height:1.2;color:#0b1f33;margin:0 0 18px;font-weight:700;\">Google Ads &amp; Microsoft Advertising<\/h2> <p style=\"font-size:17px;margin:0;\">Reach potential customers when they are actively searching for your products or services. OptSearch plans, manages and optimises paid search campaigns with a focus on relevant traffic, enquiries, conversions and return on investment.<\/p>\nSimple &amp; Flexible Pricing <h3 style=\"font-size:28px;color:#0b1f33;margin:0 0 8px;\">PPC Management Pricing<\/h3> <p style=\"font-size:15px;color:#6a7683;margin:0 0 24px;\">Straightforward starting prices with the final fee based on campaign size, platforms and requirements.<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:0;min-width:620px;\"> <thead> <tr style=\"background:#071a2d;color:#ffffff;\"> <th style=\"padding:15px;text-align:left;border:1px solid #25384a;\">Service<\/th> <th style=\"padding:15px;text-align:left;border:1px solid #25384a;\">Starting Price<\/th> <th style=\"padding:15px;text-align:left;border:1px solid #25384a;\">What It Covers<\/th> <\/tr> <\/thead> <tbody> <tr style=\"background:#ffffff;\"> <td style=\"padding:15px;border:1px solid #dde5ec;\"><strong>PPC Campaign Setup<\/strong><\/td> <td style=\"padding:15px;border:1px solid #dde5ec;\"><strong>From \u00a3350<\/strong><\/td> <td style=\"padding:15px;border:1px solid #dde5ec;\">Campaign structure, targeting, keywords, ads and tracking setup.<\/td> <\/tr> <tr style=\"background:#f6f8fa;\"> <td style=\"padding:15px;border:1px solid #dde5ec;\"><strong>PPC Management<\/strong><\/td> <td style=\"padding:15px;border:1px solid #dde5ec;\"><strong>From \u00a3350\/month<\/strong><\/td> <td style=\"padding:15px;border:1px solid #dde5ec;\">Ongoing monitoring, optimisation, reporting and recommendations.<\/td> <\/tr> <\/tbody> <\/table>\n<p style=\"font-size:13px;color:#7a8793;margin:15px 0 0;\">Final pricing depends on campaign size, number of platforms, advertising budget, complexity and reporting requirements. Advertising spend is paid separately to the advertising platform.<\/p>\nWhat's Included <h3 style=\"font-size:27px;color:#0b1f33;margin:0 0 20px;\">PPC Campaign Management<\/h3> <ul style=\"margin:0;padding-left:20px;font-size:16px;line-height:1.9;\"> <li>Campaign planning and account structure<\/li> <li>Keyword research and targeting<\/li> <li>Ad copy creation and testing<\/li> <li>Campaign setup and management<\/li> <li>Bid and budget optimisation<\/li> <li>Conversion tracking review<\/li> <li>Google Analytics 4 integration<\/li> <li>Google Search Console integration where relevant<\/li> <li>Ongoing campaign optimisation<\/li> <li>Monthly performance reporting and insights<\/li> <\/ul>\nFlexible Support <h3 style=\"font-size:27px;color:#ffffff;margin:0 0 20px;\">More Than Paid Search<\/h3> <p style=\"font-size:16px;color:#cbd5df;margin:0 0 18px;\">Paid advertising often performs best alongside a strong website, accurate conversion tracking and good organic visibility.<\/p> <p style=\"font-size:16px;color:#cbd5df;margin:0 0 18px;\">OptSearch can also support SEO, website improvements, analytics, paid social and wider digital strategy where required.<\/p> <p style=\"font-size:16px;color:#ffffff;margin:0;\"><strong>Need help deciding where to focus?<\/strong><br>We'll review your objectives and recommend a practical starting point.<\/p>\nSearch Visibility <h3 style=\"font-size:29px;color:#0b1f33;margin:0 0 14px;\">SEO &amp; SEM<\/h3> <p style=\"font-size:16px;margin:0 0 22px;\">Combine paid and organic search activity to improve visibility across search engines and reach customers throughout different stages of their buying journey.<\/p>\n<strong style=\"font-size:18px;color:#0b1f33;\">SEO Services<\/strong><br> From \u00a3500<br> Scope and pricing tailored to your website and objectives.\n<strong style=\"font-size:18px;color:#0b1f33;\">SEM &amp; PPC<\/strong><br> From \u00a3350\/month<br> Plus campaign setup from \u00a3350.\nPaid Social <h3 style=\"font-size:29px;color:#0b1f33;margin:0 0 14px;\">Social Media Advertising<\/h3> <p style=\"font-size:16px;margin:0 0 18px;\">Reach relevant audiences through platforms such as Facebook, Instagram and LinkedIn. Campaigns can support brand awareness, website traffic, enquiries and lead generation.<\/p>\n<strong style=\"color:#0b1f33;\">Paid Social Campaigns<\/strong><br> Custom Quote<br> Pricing based on platforms, campaign objectives, budget and level of management required.\n<h3 style=\"font-size:28px;color:#ffffff;margin:0 0 10px;\">Want to improve your digital advertising?<\/h3> <p style=\"font-size:16px;color:#cbd5df;margin:0 0 24px;\">Tell us about your objectives, current activity and budget and we'll recommend a practical approach.<\/p> <a href=\"https:\/\/optsearchsolutions.com\/home\/contact\/\" style=\"display:inline-block;background:#2f80ed;color:#ffffff;text-decoration:none;font-size:15px;font-weight:700;padding:14px 25px;\">Get a Free Consultation<\/a>\nLet's Talk<h2 style=\"font-size:40px;line-height:1.2;color:#ffffff;margin:0 0 16px;font-weight:700;\">Ready to improve your digital marketing?<\/h2><p style=\"font-size:17px;line-height:1.7;color:#d7e0e8;margin:0;\">Tell us about your goals, current activity and budget and we'll recommend a practical approach to help improve performance.<\/p>\n<a href=\"https:\/\/optsearchsolutions.com\/home\/contact\/\" > Get a Free Consultation <\/a>","_links":{"self":[{"href":"https:\/\/optsearchsolutions.com\/home\/wp-json\/wp\/v2\/pages\/472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optsearchsolutions.com\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/optsearchsolutions.com\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/optsearchsolutions.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/optsearchsolutions.com\/home\/wp-json\/wp\/v2\/comments?post=472"}],"version-history":[{"count":22,"href":"https:\/\/optsearchsolutions.com\/home\/wp-json\/wp\/v2\/pages\/472\/revisions"}],"predecessor-version":[{"id":772,"href":"https:\/\/optsearchsolutions.com\/home\/wp-json\/wp\/v2\/pages\/472\/revisions\/772"}],"wp:attachment":[{"href":"https:\/\/optsearchsolutions.com\/home\/wp-json\/wp\/v2\/media?parent=472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}